- What are the embedded assumptions?
- What are the embedded expectations?
- What are the embedded implications?
- What emotional hooks are you addressing?
- What economic benefits/sanctions result from the bill?
- What environmental benefits/sanctions result from the bill?
- How is imagination and story telling integrated into the pro/con aspects of the bill?
- Is environmental change strategy pushed by investors, business owners, the self-employed, or employees?Examples of Recent Media Tips to Pass Bills:
- Tips on how to phase out 'don't ask, don't tell'
- Adopt a policy of nondiscrimination based on sexual orientation
- Recognize that gay and lesbian service members have partners and children
- To the extent possible, treat gay and lesbian service members like their straight comrades with respect to pay, benefits and family support services.
- Allow service members discharged under "don't ask, don't tell" to rejoin the armed forces if they are otherwise qualified for re-accession
- Adopt streamlined procedures for service members discharged under "don't ask, don't tell" and prior homosexual conduct policies to have their discharge records amended
- Repeal will have no effect on military chaplains
- Full Recommendations: http://sldn.3cdn.net/4ad9c43d1035ee584d_gsm6b5bzr.pdf
- The Democratic fear-based strategy
one way to motivate your natural base for an election is to make your base afraid of what the other side has to offer.
get your base to cheer for you -- not just to cheer against someone else, but to see you standing up, not just to bad guys with worse ideas than you, but to see you standing up for what is right because you know it is right
- Badger cull 'may worsen problem'
culling vs. protection (source of disease elimination vs. cure vs. treating symptoms) - what is the bill aimed at? (effective/defective needs analysis?)
- Is climate change really on the 2010 corporate agenda?
A new survey from the Carbon Trust Standard Company indicates that climate change is still not seen as a strategic value driver by many finance heads.
- Analysis: company leaders - Sustainability has the ear of the boss
Sustainability is inching up chief executive priority lists, or so they say
- Rogue Conservatives wreck gun registry strategy
OTTAWA—Silencing the shrillest Conservative voices has long been a Stephen Harper problem. They cost his party votes and credibility back when Cheryl Gallant was still allowed to fume publicly about gays and abortion. Now Garry Breitkreuz is threatening to turn the Prime Minister’s win-win gun registry strategy into lose-lose by ranting about a police plot.
Harper had a very good thing going until Breitkreuz aired the reds-under-beds fear that identifying long-gun owners is the slippery first step toward a total ban. Before that conspiracy theory tilted the debate, the Prime Minister was poised to seize the political advantage no matter what the outcome of this month’s Commons vote.